Everyone wants "magic" to happen automatically when they buy a BI tool. But the fact is that BI projects are not as easy as the fancy dashboard may lead you to believe. Data "un-tangling" is a critical element of the project, as is understanding many of the query acceleration technologies built into Db2 for i for years - that you're probably not taking advantage. This session will discuss some of the critical success factors to succeed in a BI project.